Earth Day 2023: green or greenwashed?
Brands love making big promises around Earth Day, and a lot of them are BS.
Earth Day falls on April 22nd every year, and I’ve come to dread it. More often than not, as an environmental reporter, it means sifting through a million announcements from companies shouting about how they’re trying to save the planet.
Alas, most of the stuff I see is just greenwashing. It’s more about selling a product or an image of the company as sustainable and not about doing what’s necessary to take on the environmental crises the world faces — whether that’s climate change, plastic pollution, or e-waste.
When it comes to getting ourselves out of these messes, business as usual just isn’t going to cut it. Even if it’s sprinkled with a little recycling or tree planting, two popular tactics companies turn to that do little for the environment and, in some cases, can cause even more harm.
Here’s The Verge’s guide to the good, the bad, and the greenwashing this Earth Day. We were pleasantly surprised to see that Chipotle plans to give up some of its gas grills for all-electric equipment. But the devil is always in the details. And plenty of companies made splashy announcements that don’t really hold up under scrutiny.
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