Boohoo’s chart cryme

Boohoo’s line went up:

Shares in Boohoo jumped by as much as 12 per cent on Tuesday as the online fast-fashion retailer reassured investors over its growth prospects after slumping to an annual loss.

Unfortunately, the lachrymal livery retailer also decided its annual results were a good opportunity to do chart crimes:

On page six of its FY23 results presentation (which seems to be roughly one third pictures of several glowing women and one glowing man) is this clanger:

Through the magic of dataviz, you too can make a 0.7 percentage point increase look like you almost doubled your market share! Perhaps they are secretly Liberal Democrats?

We’re also intrigued by the year choice here — the results emphasise three-year growth, but we’d be interested to know how it changed in the middle. If you happen to have that data, please do get in touch…

Further reading
— Smile, you’re on USD