Jason Derulo reveals secrets to his success in new book

Growing up poor as the son of Haitian immigrants in Miami, Jason Derulo wasn’t always sure when his next meal would be.

“I went to bed hungry a lot of nights,” Derulo, 33, told The Post. “But also, that hunger is what drove me.”

Years before hitting No. 1 with his debut single “Whatcha Say” in 2009, he was determined to be a pop star and working hard to achieve his dreams.

“I think it’s easier to be hungry while you’re hungry,” said Derulo, who was born Jason Desrouleaux. “I think it’s harder to have that hunger when you have a silver spoon.”

The singer, actor and entrepreneur shares his secrets to success in the new book “Sing Your Name Out Loud: 15 Rules for Living Your Dream” (HarperOne), out Tuesday.

Part self-help tome and part memoir, it’s a personal manifesto of the life-changing lessons that took him from the streets of Miami to the hitmaking heights of “Wiggle,” “Talk Dirty” and “Savage Love.”

For Derulo, it all started with dreaming big — and saying it out loud. Even when his mother would tell him to clean his room as a kid so he wouldn’t grow up to have a messy home, he was already manifesting a rich-and-famous future in music.

At just 33 years old, Jason Derulo has already bounced from pop music to acting to entrepreneurship.
Getty Images

“I said, dead serious, ‘I’m never going to clean my own house. I’ll hire people for that,’ ” he recalls in the book’s foreword.

“I feel like so many people are abandoning their dreams,” said Derulo. “People around them, you know, hate on the fact that they have such big dreams. But being a dreamer myself, I think it’s important to … live your most successful life.”

Here, Derulo breaks down five of his 15 rules for living your dream.

1. Obstacles are opportunities. Grab creative blessings in disguise.

Derulo knows all about turning a setback a set-up for success. In 2012, he broke his neck in an accident during tour rehearsals.

“That could have easily ended my whole career,” he said “But I utilized that recovery time to just work my ass off and ended up making my most successful album [2014’s “Tattoos”] as opposed to soaking in my misery.”


The cover of Jason Derulo's book "Sing Your Name Out Loud: 15 Rules for Living Your Dream."
Jason Derulo’s book “Sing Your Name Out Loud: 15 Rules for Living Your Dream” is part self-help tome, part memoir.

2. Success is for rent. You’ll never pay it off.

To keep building on his achievements, Derulo has pivoted into entrepreneurship — investing in Rumble Boxing, Bedlam Vodka and Catch LA restaurant.

He’s also worked hard to build his social media following and has a TikTok titan with an audience of 58 million.

“We just can’t be on top and not put in the work,” he said. “The moment that you start slipping, there is somebody younger, hungrier that is trying to take your spot, so you got to keep with that same intensity.”

3. Respect the hive. Your copilots are as important as the destination.

“Luckily,” said Derulo, “I was born into my hive and work with my brother, and I’m working with about four or five of my cousins. One is my tour manager, one is my road manager,  one is my stylist, one is my assistant, one is my co-writer. It’s really rewarding getting to work with family. I just respect them so much because it’s a tough game out there.”


Jason Derulo performing in 2020.
Chart-topping pop star Jason Derulo performed at The Met in Philadelphia on the Fourth of July in 2020.
FilmMagic

4. Work hardest at what comes easiest to go from good to great.

“Certain things are within your wheelhouse and certain things take a little more work,” said Derulo. “For instance, I’ve always had a strong falsetto, and I’ve just leaned into that. And then I can become exceptional and world-class at that thing as opposed to trying to work on a weakness and just becoming average.”

5. Choose your competition — and keep pushing the bar higher.

Even as an aspiring artist, Derulo was coming for the King of Pop’s crown. “I was like, I need to be Michael Jackson,” he said.

“I think it’s important to be as crazy and as outlandish and as delusional as you could possibly be, because if you’re just trying to compete with the people around you, chances are you’re not gonna make it.”

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