Tiffany & Co. landmark NYC location catches fire reportedly due to transformer malfunction

The New York flagship location of Tiffany & Co. caught fire Thursday morning, sending plumes of smoke billowing up from the street.

The iconic jewelry company’s 727 5th Ave location was reported on fire at approximately 9:38 a.m., the New York Fire Department told Fox News Digital in a statement.

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Emergency responders arrived to battle the flames, which were reportedly caused by a transformer malfunction that resulted in an electrical fire.

Units are on the scene and investigating the cause of the inferno further. Fire officials are also inspecting nearby properties.

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Utilities company Con Edison have been requested at the location of the disaster for assistance.

Fire officials are reporting no injuries caused by the fire.

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The Tiffany location, called “The Landmark” by the company, is touted as “New York’s reimagined crown jewel” and is a flagship storefront for the brand.

“An icon unlike any other, The Landmark celebrates our House’s heritage, innovative spirit and passion for craftsmanship and design,” Tiffany & Co. boast on their website.

Parent company LVMH recently spent upwards of $500 million to refurbish The Landmark after closing it down for renovations in 2019. 

The New York City location accounts for approximately 10% of the brand’s sales worldwide.