Jessica Simpson pokes fun at her viral ‘Newlyweds’ Chicken of the Sea blunder in new ad

Don’t worry, she knows it’s really tuna.

Former pop star Jessica Simpson is bringing back her infamous Chicken of the Sea mishap in a new ad for the tuna fish brand.

In the advertisement, the billion-dollar fashion mogul, 43, sits with her daughter Maxwell “Maxi” Simpson on the couch while enjoying the fishy treat.

“Mom, what are you eating in the packet,” Maxwell, 11, asks.

“It’s called Chicken of the Sea, but it’s not really chicken — it’s tuna,” the “Irresistible” singer replies. “So don’t get confused by it.”

Maxwell responds to the seemingly odd statement by saying “Who would get confused by that?” 

“No one,” Simpson responds as her daughter looks at her in confusion. “Not your Mom.”

The advertisement is a not-so-subtle nod to an episode of her 2003 reality show “Newlyweds: Nick and Jessica,” which starred the singer and her ex-husband Nick Lachey.

Simpson’s viral flub occurred in the show’s pilot episode, when she and Lachey, 50, can be seen eating a bowl of tuna while sitting on a couch.

“I know it’s tuna, but it says chicken by the sea,” the People Choice Award winner says to her now ex. “Is that stupid? What is it called — chicken by the sea or in the sea?”

Lachey then looks up at Simpson in confusion and responds: “Chicken of the Sea is the brand. You know, ’cause a lot of people eat tuna, just like a lot of people eat chicken. Chicken of the Sea.”

“Oh, I understand now. I read it wrong,” she quipped.

After three seasons, “Newlyweds” came to an end in 2005. 

Alongside the advertisement, the brand also launched its “It’s the One For Me” campaign, giving consumers the chance to win $10,000.

“It seemed perfectly fitting to partner with our friend Jessica Simpson to share how Chicken of the Sea fits into her busy life as a mom, artist and entrepreneur,” Griffin Raasch, Director of Marketing at Chicken of the Sea, said in a statement.

“Her iconic ‘is it chicken or is it fish?’ moment is part of the fabric of pop culture, and we had a lot of fun working with Jessica to give it a new spin in 2024.”

“Following the launch of our new tuna and salmon packets, we’re excited to inspire new ways for Chicken of the Sea fans to incorporate lean, flavorful protein into their everyday lives and even reward one lucky fan,” Raasch added.

According to the site, to be considered for the vast sum of money, participants must submit an original photo or video of themselves with one of the brand’s many products.