Jenna Bush Hager admits daughter, 10, is into skincare TikTok craze: ‘Playground is a drugstore’

Jenna Bush Hager says her young daughter does more than rinse and repeat.

The mom of three admitted “Today” that her daughter, Mila, 10, is one of the thousands of Generation Alpha kids obsessed with the controversial skin care trend.

“All these kids who are 12 and younger are apparently obsessed with skin care? USA Today did a story,” her co-host Hoda Kotb prefaced a conversation about kids experimenting with skin care, which has been popularized through TikToks.

“Even that little headband, my child wants,” Bush Hager said of the viral bubble headband worn on social media.

“And let me just go ahead and state this,” she continued, “I have children who are into skin care. They do not have cellphones. They don’t even have iPads. So it is happening, it’s spreading down…”

“In school?” Kotb asked.

“Well, I think it’s spreading from TikTok — but it’s spreading into the pores of our culture,” Bush Hager claimed.

Even though the former First Daughter’s kids do not have social media, Bush Hager said they learned about the skincare craze through their friends.

“My daughter Mila told me that she went to Target yesterday with a friend. And she goes, ‘Look what I bought. This mini Aquaphor, how cute is this?’” she recalled.

“I just thought, ‘Where have we come?’ And she goes, ‘Why don’t you ever care about that? Why don’t you ever care when I tell you the scrub I purchased?’”

“I’m like, ‘Mila, because you don’t need it. Look at your beautiful skin. You don’t need it,’” Bush Hager explained.

She continued, “My kids aren’t spending hundreds of dollars at Sephora, but they are going to CVS and Target.”

Kotb, a mom to daughters Haley, 6, and Hope, 4, wondered why youngsters are into many products, like acids and retinol, that they don’t need.

“But it’s also, where are the Barbies? Where is the Nintendo?” she begged to know. “It’s so bizarre to me that their playground is a drugstore where, when we were little, we wanted to go to like, Toys ‘R’ Us and such.”

Bush Hager continued to blame the younger generation for being influenced by what they see on social media.

“My kids do not have TikTok and they’re still into it,” she said. “Their friends get TikTok which then becomes the fabric of our culture.”