Twitter is planning to start charging $20 per month for verification

Now that he owns Twitter, Elon Musk has given employees their first ultimatum: Meet his deadline to introduce paid verification on Twitter or pack up and leave.

The directive is to change Twitter Blue, the company’s optional, $4.99 a month subscription that unlocks additional features, into a more expensive subscription that also verifies users, according to people familiar with the matter and internal correspondence seen by The Verge. Twitter is planning to charge $19.99 for the new Twitter Blue subscription, though that price is subject to change. Employees working on the project were told on Sunday that they need to meet a deadline of November 7th to launch the feature or they will be fired.

Musk has been clear in the months leading up to his acquisition that he wanted to revamp how Twitter verifies accounts and handles bots. He is also keen on growing subscriptions to become half of the company’s overall revenue. On Sunday, he tweeted: “The whole verification process is being revamped right now.”