Fans to meet world’s best riders face-to-face with the launch of the first-ever track cycling metaverse experience

Through a landmark partnership between Infinite Reality (iR) and the events division of Warner Bros. Discovery Sports Europe, the metaverse experience utilises Web3 technology to bring a wealth of on-demand content to fans worldwide. It will provide an innovative way for new and existing audiences to deepen their understanding of track cycling and its athletes.