I ‘hard launch’ my first dates on Instagram: Bold or unhinged?

A woman who apparently “hard launches” first dates has divided social media — with some praising it as a bold new dating trend and others calling it “unhinged.”

“Hard launching” a relationship is when people explicitly state they are dating. Usually the launch — which could be a tagged post on social media — follows several “soft launch” posts, involving shots that don’t show the person’s full body or face but lead internet sleuths to deduce that they are, indeed, in a relationship.

Typically, tagging someone in photos is a pretty advanced, move but one TikToker revealed her friend throws caution to the wind with her dates — tagging the guy she’s seeing in their first photo out together every time.

“I once had a friend that would literally hard launch first dates with guys,” Julia Colloca wrote in the five-second clip.

“Like she’d meet the guy, and the date would full on have its own insta spot of him tagged and all.”

In the caption, Colloca noted the men often looked “uncomfortable” — but it didn’t stop her friend.

Although the dates apparently didn’t love it, the majority of the TikTok’s viewers declared the habit a power move.

“Love this for her. Men should fight for the honor to be featured I think,” one user wrote.

“She’s a queen,” agreed another, while someone else said it was a “whole mood.”

“An icon truly,” agreed another, while another user said they aspire to be “this unhinged” if they’re ever single again.

According to Colloca, the status of her relationship didn’t change her social media posts.

“Sometimes they would stay up while she’d have a whole new guy in a relationship,” she wrote in a comment. “LMFAO she is a savage.”

Others shared stories of people who have done the same thing.

“My old coworker used to bring her dates to our café and takes pics of them and post on the gram it was so wild to see,” a user revealed.

Others thought the behavior was crazy.

“No bc one time I went on a first date with a guy and he asked to take a pic with me and fully posted it on his IG and so I obviously had to block him,” one TikTok user shared.

TikTok is rife with helpful — and detrimental — relationship advice. Earlier in the month, a dating expert went viral by showing the common home decorations that give men “the ick.”

Relationship expert Dana Kuritzkes recommended getting rid of crystals, stuffed animals, Disney memorabilia, dream catchers and snow globes, claiming this decor could be scaring off Mr. Right.