Nikki Haley Raises Over $11 Million to Start Her 2024 Campaign

Nikki Haley, the former South Carolina governor and United Nations ambassador, raised more than $11 million in the first six weeks of her presidential run, her campaign said on Wednesday, a sizable sum that easily eclipses what former President Donald J. Trump was able to raise during the same period after announcing his candidacy.

Ms. Haley received 70,000 donations, from all 50 states, the vast majority of which were under $200, her campaign said in a news release that described the contributions as a sign of her broad appeal and effective fund-raising efforts.

Ms. Haley was the first major Republican candidate to enter the race with Mr. Trump, who announced his third bid for the White House shortly after the midterm elections in November. He raised only $9.5 million in his first six weeks, his campaign said in February, a relatively weak showing.

But the announcement of criminal charges against him in a hush-money case appears to be helping him make up for the sluggish start: He has pulled in more than $7 million since his indictment on Friday, his campaign said on Tuesday.

Early polling has shown Ms. Haley trailing significantly behind Mr. Trump and Gov. Ron DeSantis of Florida, who has not yet formally entered the race. She has sought, in her early and energetic campaign stops, to position herself as a “tough-as-nails woman” who could offer a seasoned, reasonable alternative.

The fund-raising sum reflects the six-week period between Feb. 14, when Ms. Haley formally entered the race, and the end of March. An official figure will be released in the coming weeks as part of the campaign’s required quarterly filing. She had about $7.8 million cash on hand at the end of the quarter, her campaign said.

Eric J. Tanenblatt, a Georgia-based Republican strategist and fund-raiser who has supported Ms. Haley since her state campaigns, said the numbers “solidify” her as a serious candidate and give her “a good foundation to build on.”

“It is a robust number,” said Mr. Tanenblatt, who hosted a fund-raiser for Ms. Haley last month. “I don’t think anyone should underestimate her.”

The numbers released Wednesday do not include money raised by Stand for America PAC, the political action committee she created in 2021 and which is aligned with her campaign. Such groups can raise unlimited funds from donors, while funds raised by the campaign committees are held to strict caps for individual donors.

Her super PAC had raised $17 million and reported $2 million on hand at the end of 2022, filings show. The next round of figures is due in July.

A super PAC supporting Mr. Trump reported having $54.1 million on hand at the end of 2022. As for Mr. DeSantis, a super PAC aligned with him said Tuesday it had raised $30 million since March 9. He also had at least $80 million in a state committee at the end of February, Florida records show.

But it is the funds raised by campaign committees, despite the restraints, that are considered a more critical measure of a candidate’s popular appeal. The money they raise goes further — for example, federal law allows political candidates to pay the lowest available price for broadcast ads, while super PACs have no such protections.

“In just six weeks, Nikki Haley’s massive fund-raising and active retail campaigning in early voting states makes her a force to be reckoned with,” Ms. Haley’s campaign manager, Betsy Ankney, said in a statement Wednesday. “Voters and donors are clearly responding to Nikki’s conservative message and her call for a new generation of leadership to make America strong and proud.”

Ms. Haley has made a big ground-level push in early primary states. In February and March, she made several trips to Iowa and New Hampshire for town halls, meetings with local lawmakers, and other voter events.