Twitter’s blue check apocalypse is here, and this is the full story

People all over the world can now pay for Twitter, as the company has announced that its Twitter Blue subscription service is now available globally. While the subscription has been pretty widely available before (you could sign up for it in almost 50 countries), the expanded availability reflects the company’s drive to make Twitter Blue an increasingly important part of the service.

Part of those efforts, however, includes making promises that it hasn’t kept yet. The company’s announcement tweets list some of the benefits of Twitter Blue, such as getting a checkmark, the ability to write longer tweets, getting prioritized ranking in conversations, and seeing half as many ads. Those last two, however, haven’t actually rolled out yet. When you click on the link to sign up for the service, they’re still listed as “Coming Soon.”



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