Warner Bros. Discovery partners with Renault to launch new creative campaign during 2023 French Open at Roland-Garros

Warner Bros. Discovery has teamed up with French car manufacturer Renault for an all-encompassing integrated marketing campaign imagined with their media agency OMD France and the sport marketing department of Fuse France to connect tennis fans with their heroes during Roland-Garros.

As part of the campaign, which will run throughout the fortnight of the second Grand Slam of the year, Renault – a premium partner of Roland-Garros – will be a key sponsor of Eurosport’s coverage of the tournament, enjoying increased visibility on its linear platforms through over 200 spots across Eurosport 1 and Eurosport 2.

Complementing the on-air campaign and following last year’s production of a short-form series broadcast on Eurosport’s digital platforms in collaboration with the iconic John McEnroe, will be a five-episode series delving into the mindsets of three of the sport’s most exciting talents.

Produced by Eurosport with the support of Fuse France, the short-form series will give an insight into what unites Renault ambassadors Felix Auger-Aliassime (world number ten), Diede De Groot (world number one in both singles and doubles wheelchair tennis) and Luca Van Assche (youngest player in the top 100) as they look to cement their position at the top end of professional tennis.

The series will be broadcast on Eurosport’s social and digital platforms, including Europe’s number one sports destination Eurosport.com, adding another layer to its unrivaled coverage of Roland-Garros, which will include the latest news, views and interviews from the clay courts of Paris.

Mike Rich, Head of Sports Marketing Solutions at Warner Bros. Discovery, said: “Our ability to connect some of the biggest global brands with the broadest set of highly passionate and engaged sports fans is unmatched. When coupled with the might of our storytelling engine, in-house creative capabilities and deep sports expertise, there is no-one better placed to help brands achieve their marketing objectives than us.

“We’re pleased to partner with an industry leader in Renault to help them engage audiences at scale and look forward to serving our viewers with added content featuring some of the biggest stars on the tennis circuit as part of our coverage of Roland-Garros this year.”

Matthieu Caste, Head of Sport Partnerships at Fuse France said: “Roland Garros opens the best season of tennis and we needed to have an impactful campaign to promote Renault’s partnership at an international scale.

“We have guided Renault in its innovative and ambitious campaign with Eurosport to engage with tennis fans all over the world and highlight their initiatives throughout their CSR program “Give Me 5” embodied by their team of ambassadors “La Lignee Renault”.

“This global campaign is part of the counsel we operate at Fuse France for the Renault Group in the activation of their sport marketing strategy.”

Starting on Sunday 28 May, viewers across Europe (excluding France) will be able to enjoy comprehensive coverage of Roland-Garros, with every match available to watch on discovery+ and the Eurosport App in addition to live action on Eurosport 1 and Eurosport 2.

Multiple Grand Slam champions Mats Wilander, Chris Evert and John McEnroe will be joined by two-time Grand Slam finalist Alex Corretja, Olympic silver medallist Laura Robson and former professional player Alizé Lim in Paris, while former world number four Tim Henman and former world number seven Barbara Schett will anchor coverage from the mixed-reality Cube studio, to ensure every angle is covered for millions of fans across Europe until the final ball is hit on Sunday 11 June.

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