Food influencer Gianluca Conte makes 6 figures for one post
They are bringing home the bacon.
One food influencer said he can make six figures for just one video, and another is scoring partnerships with brands like Chase Bank and Coca-Cola.
Los Angeles resident Gianluca Conte, who has 12.5 million followers on TikTok — made his first video in 2019 cooking pasta — and is now raking in the dough.
“It can get up to the point where one post can be almost at six figures,” he told The Post. “But it depends on the company . . . You’re able to charge more depending on how much they want to do with it.”
Conte, 23, who has made content for snacks like Cheetos and Skittles and chains like Wendy’s and Boston Market, earns more for one-time videos.
“Companies will bang out a bigger budget, just because they’re pushing a singular campaign, rather than a specific product,” said Conte, one of the content creators participating in FoodieCon, part of the New York City Wine and Food Festival, on Oct. 14 at the Hard Rock Hotel in the Theater District.
The North Carolina native was in community college and working at his dad’s restaurants when he posted his first video “If the Jersey Shore had a cooking show.”
“It was just me with my tank top on, little chain,” he explained. “The video was literally some garlic, tomatoes; I barely knew what I was doing.”
He then created the series “The Angry New Jersey Cooking Show,” and it was his chicken Fettuccine Alfredo video that really put him on the map — with over 5 million TikTok views.
Through his work, he landed modeling contracts — and has women hitting on him with the frequent pickup line, “asking me to cook for them.”
Park Slope, Brooklyn native Jeremy Jacobowitz said that with partnerships with brands such as Chase, Coca-Cola, and DoorDash, he also can make six figures, not for a video, but for long-term collaborations when “you’re signing a yearlong partnership and doing a million posts for them.”
The NYU grad got his start by working as Bobby Flay’s personal assistant and posting Instagram photos of food.
Jacobowitz, 36, now films videos with themes like “Which Jewish deli is best?” “Happiest Brunch in NYC” and “Most Underrated Pizza in NYC,” and was recently paid by Chase to travel to Japan and Korea — where he posted about cuisine while mentioning their credit card.
He was also invited to work on President Biden’s campaign team and help once he was elected — both unpaid gigs.
“They were looking for influencers and knew I was pretty vocal,” he said.
“There really was never any specific ask. It was always, ‘If there is a fun and interesting way for you to ever be involved in something, let’s figure it out.’”
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